Elizabeth Weinberg

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Campaign – dockers

I directed and photographed a campaign for Dockers called “Golden State of Mind.” Directing is my absolute favorite thing to do, and to be able to combine stills and motion seamlessly is the dream.

Q&A

Q: What song do you play on repeat?
A: “As” by Stevie Wonder.

Q: What’s the best way to start the day?
A: Copious amounts of black cold brew.

Q: What are you most looking forward to this year?
A: Organizing my new home studio!

Q: Which art/photo exhibit that you’ve seen has impacted you the most?
A: RFK Funeral Train by Paul Fusco at Danziger Gallery, NYC.

Q: What mystery do you wish you knew the answer to?
A: I am missing a lot of forks currently. Where did they go?

Q: What are some things you had to unlearn?
A: When I was very young, I used to pay a lot of attention to what I was “supposed” to be doing with my work. All of these established norms had been laid out before me and I thought I needed to follow. To be specific, I thought I needed a large crew, lots of gear, a huge production to achieve desired results and be taken seriously. With experience, I have learned to push back against these ideas. I still believe in simplicity. The rest is fluff.

Q: What risks are worth taking?
A: Every risk is worth it, if only to learn. It’s the diving in that’s the hard part.

Q: What do you spend the most time thinking about?
A: My to-do list, my son’s schedule, how much coffee I have left, and do I have my phone charged?

Q: Best and worst advice you’ve ever received.
A: Best advice: Let your photography eyes be bigger than your photography stomach (take risks, dive in). Worst advice: A portfolio should be mainly professional work vs. personal work.

Q: How has your work evolved over the past few years?
A: My approach has not wavered much since I began my career; I keep things as simple as possible even as the budgets and stakes grow. Most of the evolving has come with my tastes in grading: how I approach tone and color. I went a little off the rails in my color tastes early on in my career; now I try to replicate the deep tones of film.

Q: One thing you can’t show up to a shoot without – Besides a camera 😉
A: Cold brew!

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Los Angeles/Ojai, CA
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San Diego, CA

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