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CAMPAIGN
Nikk Rich captures the beauty of curly girls and inspires our hair goals for Smooth N’ Shine hair products.
Q&A
Q: What song do you play on repeat?
A: “Distance” by Yebba.
Q: What’s the best way to start the day?
A: With meditation and a book.
Q: What mystery do you wish you knew the answer to?
A: What and where are the other life forms outside of Earth.
Q: What fictional place would you most like to go?
A: Hogwarts.
Q: What book impacted you the most?
A: The Alchemist by Paulo Coelho.
Q: What risks are worth taking?
A: Risks that could either feed you mentally, physically, or emotionally.
Q: How has your work evolved over the past few years?
A: My work used to be about what I thought everyone else wanted but since then, I’ve started making work that entirely satisfies me and if others like it, it’s a bonus.
Q: One thing you can’t show up to a shoot without – Besides a camera 😉
A: My integrity.
